Top 5 KPIs Every Media Buyer Should Track in Facebook Ads
Tracking the right KPIs can make or break your Facebook Ads performance. This guide breaks down the five most important metrics every media buyer should track—plus how to visualize them in a Google Sheets dashboard. Available as a one-time $19 purchase.
1) Why KPIs Matter in Facebook Ads
Without tracking the right KPIs, media buyers risk making optimization decisions based on incomplete or misleading data. The right metrics provide a clear picture of performance, help identify trends, and reveal where ad spend is most effective.
The five KPIs below are critical for both day-to-day management and long-term strategy.
2) The Top 5 KPIs to Track
1. Return on Ad Spend (ROAS)
ROAS shows how much revenue you generate per dollar spent on ads. A ROAS above 1 means your campaigns are generating more revenue than they cost.
2. Cost Per Acquisition (CPA)
CPA measures how much you spend to acquire a customer or lead. Lowering CPA without sacrificing volume is key to scaling profitably.
3. Click-Through Rate (CTR)
CTR measures ad engagement. Low CTRs may indicate creative fatigue or targeting issues.
4. Cost Per Click (CPC)
CPC tells you what you pay for each click. Monitoring CPC alongside CTR helps diagnose auction pressure vs. creative targeting issues.
5. Conversions
The ultimate performance metric—whether it's purchases, leads, or sign-ups—shows how well your campaigns achieve their objectives.
Track All 5 KPIs in One Dashboard
See these KPIs automatically calculated and visualized in the SignalLift Ad Performance Dashboard.
Learn More3) How to Track and Visualize These KPIs
While Ads Manager can display each KPI, it’s often cumbersome to compare them across campaigns or date ranges. With the SignalLift Ad Performance Dashboard:
- Paste exported Ads Manager data into the Raw Data tab.
- See ROAS, CPA, CTR, CPC, and Conversions calculated instantly.
- Filter by platform, campaign, or date range.
- Compare current vs prior period performance side-by-side.
Get the SignalLift Dashboard Today
One-time $19 purchase. Track all your key Facebook Ads KPIs in minutes.
Buy NowFAQ: Facebook Ads KPIs
How often should I check these KPIs?
For active campaigns, check daily. For evergreen campaigns, weekly may be sufficient.
Will these KPIs work for other platforms?
Yes—ROAS, CPA, CTR, CPC, and Conversions are relevant across most paid media platforms.
Can I see KPIs across Meta and TikTok?
Yes—the SignalLift dashboard supports multiple platforms in one view.
