Why Ad Reporting Breaks Down at Small Budgets (and How to Fix It)
Under $5k/month in spend, ad reporting lies. ROAS and CPA swing wildly, attribution lags, and siloed KPIs mislead. Learn why—and how to fix it with rolling averages, blended KPIs, and simple dashboards.
Facebook Ads Benchmarks 2025: What’s a Good ROAS, CTR, CPC and CPA?
See where your Facebook ads stand in 2025. This guide breaks down real ROAS, CTR, CPC, and CPA benchmarks—plus why trends matter more than one-size-fits-all averages.
ROAS vs ROI: What’s the Difference
Learn the difference between ROAS and ROI, why both matter for ad performance, and copy a free Google Sheets template to calculate your own results.
ROAS vs ROI Explained: How to Measure Ad Profitability in Google Sheets
Learn how to calculate ROAS in Google Sheets with simple formulas. Copy our free ROI Calculator template to instantly see ROAS, profit, and margin.
Top 5 KPIs Every Media Buyer Should Track in Facebook Ads
Discover the five most important KPIs for Facebook Ads—ROAS, CPA, CTR, CPC, and Conversions—and learn how to track them in a Google Sheets dashboard.
How to Automate Facebook Ads Reporting (Without Expensive Tools)
Automate Facebook Ads reporting in minutes with a one‑time $19 Google Sheets template. Save hours each week and get cleaner, more actionable insights—no pricey tools.